The Brief Lab

About the project

The BRIEF Lab offers online courses and workshops for leadership teams ready to embrace a proven system for lean communication so their strategic initiatives get done.

We worked closely with Joe McCormmack and his team to transform their live narrative messaging and corporate storytelling workshops into a digital certification program that teaches organizations how to master brevity and create a noticeable shift within their organizations by delivering concise and relevant meetings, presentations, emails and sales pitches.

Brief Certification Program

We built the Brief Certification courses on WordPress using Memberium membership plugin, LearnDash LMS and Infusionsoft, giving us the power and flexibility to incorporate advanced marketing strategies and gamification.

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Our Role


Landing Page


Free Course Outline Planner

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